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| Travel - Palembang Welcome Tourist, Fix Tourism |
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 As the host the SEA Games in 2011, Palembang would be visited by
thousands of people. They not only athletes, coaches, journalists, and
delegates from 11 participating countries, but also the fans. They
definitely need a location for day trips.
Objects that are often visited by tourists now vary widely. There who want to enjoy the beauty of the panorama, but some are more like historical tourism. In fact, from these activities is always fused with culinary and shopping. That means, local governments, businesses, and communities need to anticipate and prepare Palembang various needs of these tourists. For example, correct sights, build a network infrastructure to the tourist sites, and prepare a variety of needs, such as fine dining and souvenirs at tourist sites so that tourists visiting time is longer and costs more. However, not all tourist destinations worked out very well and professionally. That is why, the number of foreign and domestic tourists who visited attractions, such as the Archaeological Park Island Kemaro and the Kingdom of Sriwijaya, not much time visit which is always no more than two hours. Kemaro Island Kemaro Island, for example, only able to absorb tens of thousands of foreign tourists when the festival arrived Cap Go Meh. According to Rachman Zeth, tourism observers from Palembang, foreign tourists visiting the island this Kemaro among others, came from Thailand, Singapore, China, Japan, Malaysia, and from several parts of Indonesia. "All the tourists had come to the Island Kemaro to pray, to celebrate the turn of the night Cap Go Meh, as well as day trips. Most tourists who come usually the relatives of families living in the city of Palembang. Much more to come because it wanted to make a tour of pure culture, "says Zeth. However, based on observations in the surrounding area Kemaro Island, seen these sights are not supported by adequate infrastructure. Visitors who use the land route to reach the island Kemaro had to contend with bad roads conditions along the first kilometers, starting from the region Intirub (local term) up to the edge of the River Musi. In addition, Intirub area which is also a former tire factory area has not been specially equipped parking buildings so prone to theft. Complaints about the discomfort also delivered a number of visitors who pass through the river route when going to the island Kemaro. Dinah (39), citizens of Dumai, Riau, which met at the pier Religious Tourism (BKB) expressed his surprise about the high price of boat rental rates armpit. To reach the area that is located in the eastern part of the Musi River, the boatman put a price of Rp 150,000. "In fact, referring to the board clerk's rules tariffs placed on the dock, boat rental rates from BKB to Kemaro Island is only Rp 50,000 only. The most expensive rates recorded Rp 100 000 for the rental of boats around the Musi River, "said Dinah. Development constraint is not limited to resorts on the infrastructure, but also in any area Kemaro Island has not been managed optimally. There are only available small shops that offer boiled noodles and soft drinks. Not available also a unique souvenir Kemaro Island. In fact, many tourists who visit the site after it wanted to buy some goods which will be brought into the home as a memento of the islands concerned Tjing Bio Hok these pagodas. "As a result, Island Kemaro not show any significant changes. Since the past and present tourism activities there is only focused on religious rituals Cap Go Meh. Then, on ordinary days, island resorts Kemaro become a dead faint, "he said. The same thing happened on songket shopping and souvenirs of an industrial Songket, Tank Ladder. Citizens from outside who are interested in visiting outlets Palembang songket "Ipah Checks, Checks Dilah" and other outlets in the region continues to decline Tank Ladder past two years. According Dilah, owner songket outlets, jump the highest transaction occurs when its year 2008 Visit Musi. When a new program rolling half a year, average sales turnover of USD 1.5 million per day. "It was the position of craftsmen in the Ladder Tank songket very good. Buyers are always coming into our stores every day, but since then the number of visitors who buy very little. Within a week there is not necessarily a buyer, "said Dilah. Zainal Arifin, Zainal Songket owners, argued, employers can not really blame the government entirely related to the decline in transactions songket. On the side of the lin, entrepreneurs in the industrial centers Response Tank must apply specific strategies to overcome stagnation songket marketing. How could vary, for example, re-package the marketing strategy of an industrial songket Tank Ladder. The move can only be done by encouraging the promotion, whether through mass media, radio, brochures, pamphlets, billboards, and otherwise similar. Time visit Basically, the policy holder as well as tourism players need to make efforts to reorganize the tourism sector, in welcoming the arrival of foreign tourists to Palembang during the SEA Games in 2011. Obviously, this step should also be directed to make tourists feel at home. "If all the sights in Palembang to make tourists feel welcome, very positive impact, especially more and more money spent. Possibilities, "said Rachman Zeth. Head of Department of Tourism and Culture, the city of Palembang, Baharuddin Ali adds, revamping of the marketing area are also being made for the purpose of tourist sites. In fact, the building will be prepared specifically for the sale of souvenirs and culinary delights in Jakabaring. Residents can take advantage of South Sumatra place to market their products. However, most importantly local governments need to prepare a brochure that contains complete information about objects, tourist sites, as well as others to be distributed to tourists who come to Palembang during the SEA Games in 2011. The handbook would provide huge benefits. |
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| Last Updated ( Saturday, 15 October 2011 ) | ||
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