PT Grahawita Santika hotel network was added. Santika hotel aimed at the
number could reach 60 units by the end of 2012.
If at the end of 2009, Santika already operates 17 hotels, that number
has now grown to 22 hotels. "Until the end of this year there will be 31
hotels, and hotels will increase by 15 each year in 2011 and 2012,"
said marketing director Donny Hotel Santika Indonesia Tisnantoro,
Tuesday (25 / 5).
Santika yourself with some brand like Amaris, will focus on the
development of two-star hotels, three and four. Despite playing nearly
the same segment with Accor, Donny admitted his side was not worried
about competition.
"The market is still pretty good. Until now, our average occupancy just
high enough, be in the range of 74%," added Donny.
Senior Associate Director of Knight Frank property research institute
Indonesia Fakky Ismail Hidayat believes despite competing in the same
market segment, the hotel market will not oversupply the hotel as long
as each can shoot a competitive location.
"If the same location, competition could be too stringent, but the hotel
manager before adding the network would have to study which areas that
are still worthy of intake," said Fakky.